Theoretical Modeling of Influence of Children on Family Purchase Decision Making

Author:

Sharma Adya,Sonwaney Vandana

Publisher

Elsevier BV

Subject

General Medicine

Reference54 articles.

1. Ahuja Roshan Bob D. and Stinson Kandi M. (1993). Female headed single parent families: An exploratory study of Children's influence in Family Decision making, Advances in Consumer research, Vol 20, 469-474.

2. Bachmann, G., & John, D. (1993). Children's Susceptibility to Peer Group Purchase Influence: An Exploratory Investigation. Advances in Consumer Research, 20(1), 463-468. Retrieved from EBSCOhost.

3. Bakir, A., Rose, G.M., & Shoham, A. (2006). Family Communication Patterns: Mothers’ and Fathers’ Communication Style and Children's Perceived Influence in Family Decision Making. Journal of International Consumer Marketing, 19(2), 75-95. doi:10.1 300/J046v19n02.05.

4. Beyda Tania Tisser, (2010).who teaches them to consume: a study of Brazilian youngsters. International Journal of Consumer Studies, 34, 298-305.

5. Bjorklund Gail and Bjorklund Richard.(1979). An exploratory study of Toddlers’ satisfaction with their toy environment, Advances in Consumer Research; Vol. 6 Issue 1, p400-406.

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