Appealing to Romanian Consumers During Christmas Campaigns by Means of Religious and Traditional Aspects
Author:
Publisher
Elsevier BV
Subject
General Medicine
Reference8 articles.
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3. Coşgel, M.M., &Minkler, L. (2004). Religious identity and consumption. Review of Social Economy, LXII, 339-350.
4. Essoo, N., & Dibb, S. (2004). Religious Influences on Shopping Behaviour: An Exploratory Study. Journal of Marketing Management, 20, 683-712.
5. Grinde, B. (1998). The biology of religion: A Darwinian gospel. Journal of Social and Evolutionary Systems, 21, 19-28.
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