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Brand Image and Product Price; Its Impact for Samsung Smartphone Purchasing Decision

  • Published:2016-05 Issue: Volume:219 Page:221-227
  • ISSN:1877-0428
  • Container-title:Procedia - Social and Behavioral Sciences
  • language:en
  • Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Djatmiko Tjahjono,Pradana Rezza

Publisher

Elsevier BV

Subject

General Medicine

Reference10 articles.

1. Samsung. (2015, nov 15). https://en.wikipedia.org/wiki/Samsung. Retrieved from https://en.wikipedia.org.

2. Aaker, D. (2011). Brand Relevance: Making Competitors Irrelevant. San Fransisco: Jossey Bass.

3. Principles Of Marketing;Amstrong,2012

4. Keller, K. (2012). “Marketing Management” 14th edition,, .,New Jersey (USA): Pearson Education, Prentice Hall.

5. Kyong Ran Seo, D.H. (October 2015). Providing an Umbrella,Rain or Shine, Lessons for Latin America and the Caribbean from Korean Experiences in Productive Development Financing.: iadb.

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