1. Empowerment to the people: creating an atmosphere for growth;Beach;Empowerment in Organisations,1996
2. Organisation development: Strategies and models;Beckhard;Reading, MA: Addison-Wesley,1969
3. Service marketing starts from within;Berry;Marketing management,1992
4. Organising for service: empowerment or production line?;Bowen,1995
5. Shaping Service Cultures Through Strategic Human Resource Management;Bowen,2000