Price Sensitivity Measurement Depending on Brand Awareness: A Case of Ziede Brand-Reference-Cited by-同舟云学术

Price Sensitivity Measurement Depending on Brand Awareness: A Case of Ziede Brand

Published:2014-11 Issue: Volume:156 Page:473-478
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Salamandic Elena,Alijosiene Sonata,Gudonaviciene Rasa

Publisher

Elsevier BV

Subject

General Medicine

Reference14 articles.

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3. The impact of advertising on consumer price sensitivity in experience goods markets;Erdem;Quantitative Marketing Economics,2008

4. Market-orientated Positioning of On-farm Processed Foods as a Condition for Successful Farm Diversification;Gellynck;Journal of Agricultural Economics,2002

5. Incorporating price sensitivity measurement into the software engineering process;Harmon;Portland International Conference on Management of Engineering and Technology,2003

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