Corporate Social Responsibility as a Marketing Strategy for Enhanced Performance in the Nigerian Banking Industry: A Granger Causality Approach-Reference-Cited by-同舟云学术

Corporate Social Responsibility as a Marketing Strategy for Enhanced Performance in the Nigerian Banking Industry: A Granger Causality Approach

Published:2014-12 Issue: Volume:164 Page:141-149
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Adegbola Eunice Abimbola

Publisher

Elsevier BV

Subject

General Medicine

Reference12 articles.

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4. Ferrell, O.C. & Hartline, M.D. (2011). Marketing strategy. Mason, OH: South-Western Cengage Learning, 2011.

5. Joshi, R.M. (2005). International Marketing, New Delhi and New York: Oxford University Press.

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