Understanding University Brand Loyalty: The Mediating Role of Attitudes towards the Department and University

Author:

Erdoğmuş İrem,Ergun Sinem

Publisher

Elsevier BV

Subject

General Medicine

Reference33 articles.

1. Managing Brand Equity: Capitalizing on the Value of a Brand Name;Aaker,1991

2. Attitude-behavior relations: A theoretical analysis and review of empirical research;Ajzen;Psychological Bulletin,1977

3. University marketing directors’ view on the components of a university brand;Ali-Choudhury;Public Nonprofit Mark,2009

4. The formation of affective judgments: the cognitive-affective model versus independence hypothesis;Anand;Journal of Consumer Research,1988

5. Brand Loyalty: The Link between Attitude and Behavior;Baldinger;Journal of Advertising Research,1996

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