Co-creation Impacts on Student Behavior

Author:

Ribes-Giner Gabriela,Perello-Marín Maria Rosario,Díaz Odette Pantoja

Publisher

Elsevier BV

Subject

General Medicine

Reference43 articles.

1. Co-production and customer loyalty in financial services;Auh;Journal of retailing,2007

2. Psychological implications of customer participation in co-production;Bendapudi;Journal of marketing,2003

3. Does brand meaning exist in similarity or singularity?;Berthon;Journal of Business Research,2009

4. An investigation of co-created curricula within higher education in the UK, Ireland and the USA;Bovill;Innovations in Education and Teaching International,2014

5. Interactive services: a framework, synthesis and research directions;Bolton;Journal of Interactive Marketing,2009

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