The Role of E-marketing Tools in Constructing the Image of a Higher Education Institution-Reference-Cited by-同舟云学术

The Role of E-marketing Tools in Constructing the Image of a Higher Education Institution

Published:2015-02 Issue: Volume:175 Page:431-438
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Štefko Róbert,Fedorko Richard,Bačík Radovan

Publisher

Elsevier BV

Subject

General Medicine

Reference33 articles.

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3. Communicating Brands through Engagement with ‘Lived’ Experiences;Whelan;Brand Management,2006

4. International Students’ Motivations for Studying in UK HE: Insights into the Choice and Decision Making of African Students;Maringe;International Journal of Educational Management,2007

5. Quantitative Evaluation of Web Site Content and Structure;Bauer;Internet Research: Electronic Networking Applications and Policy,2002

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