Author:
Baena Verónica,Cerviño Julio
Reference32 articles.
1. Akhter, S. and Robles, F. (2006) Leveraging internal competency and managing environmental uncertainty. Propensity to collaborate in international markets,. International Marketing Review, 23, 98-115.
2. Alexander. N., Rhodes, M. and Myers, H. (2006), International market selection: measuring actions instead of intention, Journal of Services Marketing, 21, 424-434.
3. Alon, I. (2001). The use of franchising by U.S. based retailers, Journal of Small Business Management, 32, 111-122.
4. Alon, I. and McKee, D. (1999). Towards a macro environmental model of international franchising. Multinational Business Review, 1:76-82.
5. Alon, I. (2010) Franchising globally, New York: Palgrave MacMillan.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献