Author:
Chomvilailuk Rojansak,Srisomyong Niorn
Reference26 articles.
1. Aaker, D.A, & Day, G.S. (1990). Marketing research. 6th edn. John Wiley & Sons Inc., New York.
2. Aaker, D.A., Kumar, V. & Day, G.S. (1998). Marketing research. 6th edn. John Wiley & Sons Inc., New York.
3. Balakrishnan, M.S. (2009). Strategic branding of destinations: a framework. European Journal of Marketing, 43(5/6), pp. 611-629.
4. Balakrishnan, M.S., Nekhili, R. & Lewis., C. (2011). Destination brand components. International Journal of Culture, Tourism and Hospitality Research, 5(1), pp. 4-25.
5. Boga, T.C. & Weiermair, K. (2011). Branding new services in health tourism. Tourism Review, 66(½), pp. 90-160.
Cited by
16 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献