The Development of a Strategic CRM-i Framework: Case Study in Public Institutions of Higher Learning-Reference-Cited by-同舟云学术

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The Development of a Strategic CRM-i Framework: Case Study in Public Institutions of Higher Learning

Published:2013-04 Issue: Volume:75 Page:36-43
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Ariffin Nor Hapiza Mohd

Publisher

Elsevier BV

Subject

General Medicine

Reference13 articles.

1. Pembangunan Modal Insan. Apa dan Kenapa Perlu dalam Konteks Organisasi di Malaysia;Abd Rahman,2006

2. Customer Relationships Management: Concepts and Tools;Buttle,2004

3. D.P. Cristiane, D.P. and Amarolinda, Z.S. 2009. What lies behind the concept of CRM? Discussing the essence of CRM through Phenomenological Approach. (online). http://www.anpad.org.br/periodicos/arq_pdf/a_812.pdf.[8 August 2009].

4. Subsidiary autonomy: the case of multinational subsidiaries in Malaysia;Edwards;Journal of International Business Studies.,2002

5. Research method for Business;Hair,2007

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1. Machine Intelligence in Customer Relationship Management in Small and Large Companies;Empowering Sustainable Industrial 4.0 Systems With Machine Intelligence;2022-04-01

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