Does Brand Communication Increase Brand Trust? The Empirical Research on Global Mobile Phone Brands-Reference-Cited by-同舟云学术

Does Brand Communication Increase Brand Trust? The Empirical Research on Global Mobile Phone Brands

Published:2012-10 Issue: Volume:58 Page:1361-1369
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Azize Şahin,Cemal Zehir,Hakan Kitapçı

Publisher

Elsevier BV

Subject

General Medicine

Reference22 articles.

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2. Ballester-Delgado E. and Aleman-Munuera J. (2001). “Brand trust in the context of consumer loyalty”, European Journal of Marketing, Vol.35, No. 11/2, 1238-1258.

3. Ballester-Delgado E. and Aleman-Munuera J. (2005), “Does brand trust matter to brand equity?”, Journal of Product & Brand Management, Vol. 14 No.3, 187-196.

4. Caceres Ruben Chumpitaz and Paparoidamis Nicholas G. (2007). “Service Quality, Relationship Satisfaction, Trust, Commitment and Business-T-Business Loyalty”, European Journal of Marketing Vol.41 No. 7/8, 2007, s.836-867.

5. Chaudhuri A. and Holbrook B.M. (2001), “The chain of effects from brand trust and brand affects to brand performance: the role of brand loyalty”, Journal of Marketing, Vol.65, 81-93.

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