Author:
Rutitis Didzis,Batraga Anda,Muizniece Lauma,Ritovs Kristofers
Reference41 articles.
1. Alessandri, S.W. (2001). Modeling corporate identity: a concept explication and theoretical explanation. Corporate Communications: An International Journal, 6, 4, 173-182.
2. Balmer, J.M.T. (1998). Corporate identity and advent of corporate marketing. Journal of Marketing Management, 14, 963-996.
3. Balmer, J.M.T., & Soenen, G. (1998). A new approach to corporate identity management. International Centre for Corporate Identity Studies, Working Paper, 1998/5.
4. Bartholme«, R.H., & Melewar, T.C. (2009). Adding new dimensions to corporate identity management and corporate communication – exploring the sensory perspective. The Marketing Review, 9, 2, 155-169.
5. Billingsley, A. (1964). Bureaucratic and professional orientation patterns in social casework. Social Service Review, 38, 400-407.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献