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Marketing of Public Transport and Public Transport Information Provision

  • Published:2014-12 Issue: Volume:162 Page:121-128
  • ISSN:1877-0428
  • Container-title:Procedia - Social and Behavioral Sciences
  • language:en
  • Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Ibraeva Anna,Sousa João Figueira de

Publisher

Elsevier BV

Subject

General Medicine

Reference6 articles.

1. Public transport information and marketing;Cairns,2004

2. Dynamic at-stop real-time information displays for public transport: effects on customers;Dziekan;Transportation Research Part A,2007

3. De cá para lá: um guia criativo de marketing BRT para atrair e cativar usuários;EMBARQ-Brasil;Metlink Annual Review (2009),2011

4. The formulation of marketing strategy in urban public transport;Morgan;Transportation,1975

5. Car use: lust and must. Instrumental, symbolic and affective motives of car use;Steg;Transportation Research Part A,2005
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