Evolution of Sustainability as Marketing Strategy: Beginning of New Era-Reference-Cited by-同舟云学术

Evolution of Sustainability as Marketing Strategy: Beginning of New Era

Published:2012 Issue: Volume:37 Page:482-489
ISSN:1877-0428
Container-title:Procedia - Social and Behavioral Sciences
language:en
Short-container-title:Procedia - Social and Behavioral Sciences

Author:

Kumar Vinod,Rahman Zillur,Kazmi A.A.,Goyal Praveen

Publisher

Elsevier BV

Subject

General Medicine

Reference20 articles.

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4. Camino RJ (2007) Re-evaluating green marketing strategy: a stakeholder perspective. European Journal of Marketing 41(11/12):1328-1358.

5. Charter M Peattie K Ottman J and Polonsky MJ (2006) Marketing and sustainability. Available at: www.cfsd.org.uk/smart-know-net/links/smart-know-net.pdf; (accessed: 12 January, 2011).

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