1. Creating Social Contagion through Viral Product Design: Theory and Evidence from a Randomized Field Experiment;Aral,2010
2. Distinguishing Influence Based Contagions from Homophily Driven Diffusion in Dynamic Networks;Aral;Proc. Natl. Acad. Sci.,2009
3. A Field Study on Matching with Network Externalities;Baccara,2010
4. Similarity and Polarization in Groups;Baccara,2010
5. The Mathematical Theory of Infectious Diseases and Its Applications;Bailey,1975