Managing behavioral intentions in diverse cultural environments: an investigation of service quality, service value, and satisfaction for American and Ecuadorian fast-food customers

Author:

Brady Michael K.,Robertson Christopher J.,Cronin J.Joseph

Publisher

Elsevier BV

Subject

Strategy and Management,Finance,Business and International Management

Reference65 articles.

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2. The antecedents and consequences of customer satisfaction for firms;Anderson;Mark. Sci.,1993

3. Customer satisfaction, market share, and profitability: findings from Sweden;Anderson;J. Mark.,1994

4. Anterasian, C., Phillips, L.W., 1988. Discontinuities, value delivery, and the share-returns association: a re-examination of the share causes profits controversy. Marketing Science Institute Report No. 88-109, October.

5. The self regulation of attitudes, intentions, and behavior;Bagozzi;Soc. Psychol. Q.,1992

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