Milieu as a pertinent unit of analysis in project marketing-Reference-Cited by-同舟云学术

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Milieu as a pertinent unit of analysis in project marketing

Published:1996-12 Issue:6 Volume:5 Page:647-664
ISSN:0969-5931
Container-title:International Business Review
language:en
Short-container-title:International Business Review

Author:

Cova Bernard,Mazet Florence,Salle Robert

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management

Reference32 articles.

1. High Technology Industry and Innovative Environments;Aydalot,1988

2. The Nonmarket Strategy System;Baron;Sloan Management Review,1995

3. The Marshallian Industrial District as a Socio-Economic Notion;Becattini,1990

4. Le Marketing des Grands Equipements;Berthélemé;Revue Française de Gestion,1988

5. Social Relationships and Business Networks: the Case of Western Companies in China;Björkman;International Business Review,1995

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