Product life cycle patterns for pharmaceuticals and their impact on R&D profitability of late mover products

Author:

Bauer Hans H.,Fischer Marc

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management

Reference66 articles.

1. Value based strategic investment planning;Alberts;Interfaces,1984

2. Estimates of economic rates of return for the U.S. phamaceutical industry, 1976–1987;Baber;Journal of Accounting and Public Policy,1996

3. Good empirical generalizations;Barwise;Marketing Science,1995

4. Empirical generalizations and marketing science: a personal view;Bass;Marketing Science,1995

5. Bauer, H. H., & Fischer, M. (1998). Drug life cycles in the pharmaceutical industry, empirical detection and consequences for R&D profitability. Working paper #126, Institut für Marketing, University of Mannheim.

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