Consumer ethnocentrism in international services marketing

Author:

de Ruyter Ko,van Birgelen Marcel,Wetzels Martin

Publisher

Elsevier BV

Subject

Marketing,Finance,Business and International Management

Reference34 articles.

1. Hierarchical moderated regression analysis: a useful tool for retail management decisions;Anderson;Journal of Retailing,1986

2. Bateson, J. E. G. (1992). Managing services marketing (2nd ed.). Fort Worth: The Dryden Press.

3. Services marketing is different;Berry;Business Magazine,1980

4. Bradley, F. (1995). The service firm in international marketing. In W. J. Glynn, & J. G. Barnes (Eds.), Understanding services management (pp. 420–448). Chichester: John Wiley & Sons.

5. Cowell, D. (1993). The marketing of services. London: Heinemann.

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