Una comparación del comportamiento del consumidor en los canales online y offline: sensibilidad al precio, lealtad de marca y efecto de las características del producto

Author:

Arce-Urriza Marta,Cebollada-Calvo José-Javier

Publisher

Elsevier BV

Subject

Economics and Econometrics,General Business, Management and Accounting

Reference35 articles.

1. Interactive Home Shopping: Consumer, Retailer and Manufacturer Incentives to Participate in Electronic Marketplaces;Alba;Journal of Marketing,1997

2. Foundations of Information Integration Theory;Anderson,1981

3. Behavioural Differences between Consumers Attracted to Shopping Online versus Traditional Supermarkets: Implications for Enterprise Design y Marketing Strategy;Andrews;International Journal of Marketing and Advertising,2004

4. Un estudio teórico del potencial de Internet como canal de compra;Arce-Urriza;Esic Market,2010

5. Discrete Choice Analysis: Theory y Application to Travel Demand;Ben-Akiva,1985

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