Microdynamics of new product purchase: A model incorporating both marketing and consumer-specific variables-Reference-Cited by-同舟云学术

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Microdynamics of new product purchase: A model incorporating both marketing and consumer-specific variables

Published:1991-09 Issue:3 Volume:8 Page:223-249
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Wagner Udo,Taudes Alfred

Publisher

Elsevier BV

Subject

Marketing

Reference42 articles.

1. Modeling store choice behavior;Aaker;Journal of Marketing Research,1971

2. Handbook of mathematical functions;Abramowitz,1972

3. Sampling theory of the negative binomial and logarithmic distributions;Anscombe;Biometrika,1950

4. Equilibrium stochastic choice and market penetration theories: Derivations and comparisons;Bass;Management Science,1976

5. An investigation into the order of the brand choice process;Bass;Marketing Science,1984

Cited by 8 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Udo Wagner zum 65. Geburtstag;Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung;2017-07-21

2. A note on measuring competition for FMCG markets;Handel in Theorie und Praxis;2013

3. Does Price Elasticity Vary with Economic Growth? A Cross-Category Analysis;SSRN Electronic Journal;2012

4. Dynamic changepoints revisited: An evolving process model of new product sales;International Journal of Research in Marketing;2009-06

5. Dynamic Changepoints Revisited: An Evolving Process Model of New Product Sales;SSRN Electronic Journal;2008

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