“Miner”, “Manager”, and “Researcher”: Three modes of analysis of scanner data
Author:
Publisher
Elsevier BV
Subject
Marketing
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1. Knowledge Management;Fuzzy Logic in Management;2004
2. Building expert systems from the selling scripts of multiple experts;Journal of Services Marketing;1996-08
3. Computer‐aided marketing planning: The experience of early adopters;Journal of Marketing Management;1996-07
4. Reply;Journal of Business & Economic Statistics;1996-01
5. PADEX un système expert d'analyse des données de panels distributeurs;Recherche et Applications en Marketing (French Edition);1995-06
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