Review-Reference-Cited by-同舟云学术

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Review

Published:1994-06 Issue:3 Volume:11 Page:185-218
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Zinkhan George M.,Pereira Arun

Publisher

Elsevier BV

Subject

Marketing

Reference150 articles.

1. Strategic market management;Aaker,1988

2. Managing brand equity: Capitalizing on the value of a brand name;Aaker,1991

3. Strategic windows;Abell;Journal of Marketing,1978

4. Defining the business: The starting point of strategic planning;Abell,1980

5. Marketing behavior and executive action: A functionalist approach to marketing theory;Alderson,1957

Cited by 33 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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