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Analyzing channel structures of business markets via the structure-output paradigm

  • Published:1996-02 Issue:1 Volume:13 Page:73-87
  • ISSN:0167-8116
  • Container-title:International Journal of Research in Marketing
  • language:en
  • Short-container-title:International Journal of Research in Marketing

Author:

Bucklin Louis P.,Ramaswamy Venkatram,Majumdar Sumit K.

Publisher

Elsevier BV

Subject

Marketing

Reference36 articles.

1. Marketing efficiency and the principle of postponement;Alderson;Cost and Profit Outlook,1950

2. Factors governing the development of marketing channels;Alderson,1954

3. Marketing behavior and executive action: a functionalist approach to marketing theory;Alderson,1957

4. The characteristics of goods theory;Aspinwall,1962

5. Communication networks in intermediate markets;Balderston;Management Science,1958

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