1. Marketing efficiency and the principle of postponement;Alderson;Cost and Profit Outlook,1950
2. Factors governing the development of marketing channels;Alderson,1954
3. Marketing behavior and executive action: a functionalist approach to marketing theory;Alderson,1957
4. The characteristics of goods theory;Aspinwall,1962
5. Communication networks in intermediate markets;Balderston;Management Science,1958