Postmodernism and the marketing imaginary-Reference-Cited by-同舟云学术

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Postmodernism and the marketing imaginary

Published:1993-08 Issue:3 Volume:10 Page:215-223
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Venkatesh Alladi,Sherry John F.,Fuat Firat A.

Publisher

Elsevier BV

Subject

Marketing

Reference23 articles.

1. Postmodernism and Islam: Predicament and promise;Ahmed,1992

2. Postmodern theory: Critical interrogations;Best,1991

3. Consumer culture and postmodernism;Featherstone,1991

4. The consumer in postmodernity;Firat,1990

5. Postmodern culture, marketing and the consumer;Firat,1991

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