Spectacular vernacular: Literacy and commercial culture in the postmodern age-Reference-Cited by-同舟云学术

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Spectacular vernacular: Literacy and commercial culture in the postmodern age

Published:1993-08 Issue:3 Volume:10 Page:251-275
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Scott Linda M.

Publisher

Elsevier BV

Subject

Marketing

Reference69 articles.

1. On jazz;Adorno;Discourse,1989

2. Top 40 radio: A fragment of the imagination;Barnes,1988

3. The grain of the voice;Barthes,1985

4. Jean Baudrillard: Selected writings;Baudrillard,1988

5. The work of art in the age of mechanical reproduction;Benjamin,1968

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2. Avoiding Throwing out the Baby with the Bathwater: Critically Deconstructing Contested Positions on Social and Macromarketing in the Health Domain;SSRN Electronic Journal;2019

3. A New Bridge from Text to Mind: Cognitive Literary Approaches to Advertising;Review of Marketing Research;2017-08

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5. A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective;Journal of Consumer Policy;2016-02-24

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