European legal developments in product safety and liability: The role of customer complaint management as a defensive marketing tool-Reference-Cited by-同舟云学术

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European legal developments in product safety and liability: The role of customer complaint management as a defensive marketing tool

Published:1993-06 Issue:2 Volume:10 Page:153-164
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

de Ruyter Ko,Brack Antoni

Publisher

Elsevier BV

Subject

Marketing

Reference48 articles.

1. Van klachten naar managementinformatie;Anton;Harvard Holland Review,1991

2. Consumer safety regulation—Putting a price on life and limb;Asch,1988

3. Going by the book—The problem of regulatory unreasonableness, 272 and 280;Bardach,1982

4. The marketing edge;Bonoma,1985

5. European legal developments in product liability and product safety and the total quality management approach;Brack;International Journal of Materials and Product Technology,1990

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4. How do firms benefit from customer complaints?;Journal of Business Research;2016-02

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