The equalization price: A measure of consumer-perceived brand equity-Reference-Cited by-同舟云学术

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The equalization price: A measure of consumer-perceived brand equity

Published:1993-03 Issue:1 Volume:10 Page:23-45
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Swait́ Joffre,Erdem Tulin,Louviere Jordan,Dubelaar Chris

Publisher

Elsevier BV

Subject

Marketing

Reference57 articles.

1. Consumer evaluations of brand extensions;Aaker;Journal of Marketing,1990

2. Experimental analysis of choice;Batsell;Marketing Letters,1991

3. Accounting for brands;Barwise,1989

4. Estimation of travel demand models from multiple data sources;Ben-Akiva,1990

5. Prices and price quality relationships;Curry;Journal of Marketing,1988

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