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Does clothing have a code? Empirical findings and theoretical implications in the study of clothing as a means of communication

  • Published:1989-09 Issue:1 Volume:6 Page:13-33
  • ISSN:0167-8116
  • Container-title:International Journal of Research in Marketing
  • language:en
  • Short-container-title:International Journal of Research in Marketing

Author:

McCracken Grant D.,Roth Victor J.

Publisher

Elsevier BV

Subject

Marketing

Reference72 articles.

1. Structural aspects of a village art;Adams;American Anthropologist,1973

2. Semiotics and the limits of architecture;Agrest,1977

3. Predictors of attendance at the performing arts;Andreasen;Journal of Consumer Research,1980

4. Weak measurements vs. strong statistics: An empirical critique of S.S. Stevens' proscriptions on statistics;Baker;Educational and Psychological Measurement,1966

5. The dialogic imagination;Bakhtin,1981

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