Author:
Wouters Marc,Anderson James C.,Wynstra Finn
Subject
Information Systems and Management,Organizational Behavior and Human Resource Management,Sociology and Political Science,Accounting
Reference62 articles.
1. Some methods for respecifying measurement models to obtain unidimensional construct measurement;Anderson;Journal of Marketing Research,1982
2. Structural equation modeling in practice: a review and recommended twostep approach;Anderson;Psychological Bulletin,1988
3. Customer value assessment in business markets: A state-of-practice study;Anderson;Journal of Business-to-Business Marketing,1993
4. Business marketing: understand what customers value;Anderson;Harvard Business Review,1998
5. Business Market Management: Understanding, Creating, and Delivering Value;Anderson,2004
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143 articles.
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