Towards a service-based business model – Key aspects for future competitive advantage

Author:

Kindström Daniel

Publisher

Elsevier BV

Subject

Strategy and Management

Reference46 articles.

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4. Bessant, J. and Davies, A. (2007) Managing service innovation. In Innovation in Services (DTI Occasional Paper No. 9). Department of Trade and Industry, UK.

5. Making service a potent marketing tool;Cespedes;Business Week,1994

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