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What makes a website relational? The experts' viewpoint

  • Published:2017-10 Issue:5 Volume:35 Page:617-631
  • ISSN:0263-2373
  • Container-title:European Management Journal
  • language:en
  • Short-container-title:European Management Journal

Author:

Agrebi Meriem,Boncori Anne Laure

Publisher

Elsevier BV

Subject

Strategy and Management

Reference60 articles.

1. E-CRM: Are we there yet?;Ab Hamid;Journal of American Academy of Business,2005

2. Présence multi-sites d'un annonceur sur Internet: Identification de catégories de sites web suivant la pertinence de leurs contenus;Agrebi;Management & Avenir,2013

3. The CRM performance index for web-based customer relationship management;Anton,1999

4. Qualitative data: An introduction to coding and analysis;Auerbach,2003

5. Marketing as exchange;Bagozzi;Journal of Marketing,1975

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2. The Unseen Landscape of Abolitionism: Examining the Role of Digital Maps in Grassroots Organizing;Proceedings of the ACM on Human-Computer Interaction;2023-09-28

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4. Understanding online retail brand equity: a cross-cultural perspective;Journal of Services Marketing;2022-04-04

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