Knowledge management and data mining for marketing-Reference-Cited by-同舟云学术

Knowledge management and data mining for marketing

Published:2001-05 Issue:1 Volume:31 Page:127-137
ISSN:0167-9236
Container-title:Decision Support Systems
language:en
Short-container-title:Decision Support Systems

Author:

Shaw Michael J,Subramaniam Chandrasekar,Tan Gek Woo,Welge Michael E

Publisher

Elsevier BV

Subject

Information Systems and Management,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,Information Systems,Management Information Systems

Reference28 articles.

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3. Data Mining Techniques for Marketing, Sales, and Customer Support;Berry,1997

4. Data Mining with Neural Networks: Solving Business Problems — From Application Development to Decision Support;Bigus,1996

5. Interactive marketing: exploiting the age of addressability;Blattberg;Sloan Management Review,1991

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