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Marketing information systems in the top U.S. companies: A longitudinal analysis

  • Published:1995-01 Issue:1 Volume:28 Page:13-31
  • ISSN:0378-7206
  • Container-title:Information & Management
  • language:en
  • Short-container-title:Information & Management

Author:

Li Eldon Y.

Publisher

Elsevier BV

Subject

Information Systems and Management,Information Systems,Management Information Systems

Reference29 articles.

1. Systems Approach to Marketing;Adler;Harvard Business Review,1967

2. Information Flow and Decentralized Decision-Making in Marketing;Albaum;California Management Review,1967

3. AMA Board Approves New Marketing Definition;American Marketing Association;Marketing News,1985

4. Competitive Information Systems in Support of Pricing;Beath;MIS Quarterly,1986

5. How Marketers Use Microcomputers - Now and In the Future;Berry;Business Marketing,1983

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