Author:
Chen Ching-Fu,Chang Yu-Ying
Subject
Law,Management, Monitoring, Policy and Law,Strategy and Management,Transportation
Reference4 articles.
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2. Conceptualizing, measuring and managing customer-based brand equity;Keller;Journal of Marketing,1993
3. A customer-oriented framework of brand equity and loyalty;Morgan;International Journal of Market Research,2000
4. Developing and validating a multidimensional customer-based equity scale;Yoo;Journal of Business Research,2001
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138 articles.
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