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Airline co-branded credit cards—An application of the theory of planned behavior

  • Published:2016-08 Issue: Volume:55 Page:245-254
  • ISSN:0969-6997
  • Container-title:Journal of Air Transport Management
  • language:en
  • Short-container-title:Journal of Air Transport Management

Author:

Wang Stephen W.ORCID,Hsu Maxwell K.

Publisher

Elsevier BV

Subject

Law,Management, Monitoring, Policy and Law,Strategy and Management,Transportation

Reference92 articles.

1. Marketing in the network economy;Achrol;J. Mark.,1999

2. Middle-earth – Closer than you Think;Air New Zealand,2013

3. The theory of planned behavior;Ajzen;Organ. Behav. Hum. Decis. Process.,1991

4. Understanding Attitudes and Predicting Social Behavior;Ajzen,1980

5. Co-Branding: a case study of Air India and SBI card;Akram;Bus. Dimens.,2014

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