Customer value of purchasable supplementary services: The case of a European full network carrier's economy class-Reference-Cited by-同舟云学术

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Customer value of purchasable supplementary services: The case of a European full network carrier's economy class

Published:2014-01 Issue: Volume:34 Page:17-23
ISSN:0969-6997
Container-title:Journal of Air Transport Management
language:en
Short-container-title:Journal of Air Transport Management

Author:

Wittmer Andreas,Rowley Edward

Publisher

Elsevier BV

Subject

Law,Management, Monitoring, Policy and Law,Strategy and Management,Transportation

Reference36 articles.

1. Free Presentation Downloads: Mega Event 2010 (FFP|ARAC|Co-brand);Airline Infromation,2010

2. Customer value assessment in business markets;Anderson;Journal of Business-to-Business Marketing,1993

3. A Case Study in Ancillary Revenue Effectiveness;Bejar,2009

4. Customer Value — Kundenvorteile schaffen Unternehmensvorteile;Belz,2004

5. What is driving the continued growth in demand for air travel? Customer value of air transport;Bieger;Journal of Air Transport Management,2007

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