1. Manajemen Ekuitas Merek: Memanfaatkan Nilai Dari Suatu Merek;Aaker,2001
2. Managing Brand Equity: Capitalizing on the Value of a Brand Name;Aaker,1991
3. Consumer evaluations of brand extensions;Aaker;J. Mark.,1990
4. An empirical comparison of consumer-based measures of brand equity;Agarwal;Mark. Lett.,1996
5. Marketing and the Bottom Line: Creating the Measures of Success;Ambler,2003