Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry-Reference-Cited by-同舟云学术

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Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry

Published:2018-03 Issue: Volume:67 Page:85-93
ISSN:0969-6997
Container-title:Journal of Air Transport Management
language:en
Short-container-title:Journal of Air Transport Management

Author:

Dirsehan Taşkın,Kurtuluş Sema

Funder

Istanbul University Scientific Projects Department

Publisher

Elsevier BV

Subject

Law,Management, Monitoring, Policy and Law,Strategy and Management,Transportation

Reference43 articles.

1. Managing Brand Equity;Aaker,1991

2. Dimensions of brand personality;Aaker;J. Mark. Res.,1997

3. Sosyal Bilimlerde Araştırma Yöntemleri: SPSS Uygulamalı/Research Methods in Social Sciences: SPSS Applied;Altunışık,2007

4. An Information Processing Theory of Consumer Choice;Bettman,1979

5. Converting image into equity;Biel,1993

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