Subject
Tourism, Leisure and Hospitality Management
Reference41 articles.
1. The role of brand love in consumer-brand relationships;Albert;Journal of Consumer Marketing,2013
2. When consumers love their brands: Exploring the concept and its dimensions;Albert;Journal of Business Research,2008
3. Does national culture affect hotel managers' approach to business strategy?;Ayoun;International Journal of Contemporary Hospitality Management,2008
4. The influence of the cultural dimension of uncertainty avoidance on business strategy development: A cross-national study of hotel managers;Ayoun;International Journal of Hospitality Management,2008
5. Effects of internal branding and brand-oriented leadership on work-related outcomes;Ayrom;Service Industries Journal,2020
Cited by
4 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献