The more the better? Strategizing visual elements in social media marketing
Author:
Publisher
Elsevier BV
Subject
Tourism, Leisure and Hospitality Management
Reference78 articles.
1. Photographs in tourism research: Prejudice, power, performance and participant-generated images;Balomenou;Tourism Management,2019
2. Making ads stick: Role of metaphors in improving advertising memory;Beard;Journal of Advertising,2022
3. Reviving and improving brand awareness as a construct in advertising research;Bergkvist;Journal of Advertising,2022
4. What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations;Bigne;Journal of Destination Marketing & Management,2021
5. Conditions for a picture-superiority effect on consumer memory;Childers;Journal of Consumer Research,1984
Cited by 20 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Embodied power: How do museum tourists’ sensory experiences affect place identity?;Journal of Hospitality and Tourism Management;2024-09
2. Virtual reality tourism: intention to use mediated by perceived usefulness, attitude and desire;Tourism Review;2024-08-16
3. Pixels to palates: Social media foodscape influence on e-Trust, experience and gastronomic intentions;Journal of Foodservice Business Research;2024-07-18
4. Digital Influence: Examining Social Media Marketing Dynamics and How They Affect Consumer Brand Loyalty;WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS;2024-07-12
5. PLACE AND ROLE OF MARKETING COMMUNICATION IN RURAL AREAS IN CENTRAL SERBIA;Ekonomika poljoprivrede;2024-06-19
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3