When to get it is to eat it—Assessing brand fit-mediated equity of extended restaurants of a high-end automobile vendor

Author:

Yan QiORCID,Shen Huawen James

Funder

Nanjing Xiaozhuang University

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management

Reference48 articles.

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4. Parent brands' influence on co-brand’s perception: A model-based approach;Böger;The Journal of Product and Brand Management,2018

5. The reciprocal impact of vertical service line extensions on parent brands;Boisvert;Managing Service Quality: International Journal,2012

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