Improving internal branding outcomes through employees’ self-leadership

Author:

Zhang Hui,Xu Honggang

Funder

National Natural Science Foundation of China

Publisher

Elsevier BV

Subject

Tourism, Leisure and Hospitality Management

Reference69 articles.

1. Self-efficacy: The exercise of control;Bandura,1997

2. Cultivating service brand equity;Berry;Journal of the Academy of Marketing Science,2000

3. Marketing services: Competing through quality;Berry,1991

4. From internal brand management to organizational citizenship behaviors: Evidence from frontline employees in the hotel industry;Buil;Tourism Management,2016

5. Statistical bulletin on national economy and society development of Sanya 2019;Bureau of Statistics of Sanya,2019

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