Nuanced but important: A literature-based comparison between B2B and B2C platforms
Author:
Publisher
Elsevier BV
Subject
Modeling and Simulation,Applied Mathematics,Analysis,General Decision Sciences
Reference76 articles.
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4. S. Hermes, R. Guhl, M. Schreieck, J. Weking, H. Krcmar, Moving beyond the Build-or-Join Decision: A Multiple Case Study on Multi-Platform Strategies of Incumbent Firms, in: Proceedings of the 54th Hawaii International Conference on System Sciences, 2021.
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1. Maximizing the Marketing Capabilities and Digital Sustainability of B2B & B2C Platforms Using Artificial Intelligence;Lecture Notes in Networks and Systems;2024
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