Development model of web design element for clothing e-commerce based on the concept of mass customization

Author:

Tangchaiburana Supattra,Techametheekul Kornthip Watcharapanyawong

Funder

Graduate School Kasetsart University

Publisher

Kasetsart University and Development Institute

Subject

General Social Sciences

Reference18 articles.

1. Demographic report year 2013;Bureau of Registration Administration,2013

2. Relationships between optimum stimulation level and willingness to use mass customization options;Fiore;Journal of Fashion Marketing and Management,2001

3. The four faces of mass customization;Gilmore;Harvard Business Review,1997

4. Mass customization: Conceptual underpinnings, opportunities and limits;Hart;International Journal of Service Industry Management,1995

5. Made to order: Technology is making it feasible to reach that market of one. Make sure you're the first mover;Hart;Marketing Management: Summer,1996

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