Prosumers in the wine market: An explorative study

Author:

Dressler Marc

Publisher

Firenze University Press

Subject

General Economics, Econometrics and Finance

Reference103 articles.

1. Altschwager, T., Conduit, J., Goodman, S., 2013. Branded marketing events: facilitating customer brand engagement. In: AWBR (Ed.), Proceedings of the 7th International Conference of the Academy of Wine Business Research, Ontario.

2. Altschwager, T., Habel, C., 2011. The servicecape response – do brand comitted consumers respond differently to the cellar door experience? In: AWBR (Ed.), Proceedings of the 6th International Conference of the Association of Wine Business Research, Bordeaux.

3. Predicting the quality and prices of bordeaux wine;Ashenfelter;Econ. J.,2008

4. Would you like to be a prosumer? Information revelation, personalization and price discrimination in electronic markets;Bandulet;Int. J. Econ. Bus.,2005

5. Wine consumers information search: gender differences and implications for the hospitality industry;Barber;Tour. Hosp. Res.,2009

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