Emerging dual channel system and manufacturer's direct retail channel strategy

Author:

Chun Se-Hak,Rhee Byong-Duk,Park Seong Y.,Kim Jae-Cheol

Publisher

Elsevier BV

Subject

Economics and Econometrics,Finance

Reference25 articles.

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4. Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes;Cai;International Journal of Production Economics,2009

5. Boiling frogs: Pricing strategies for a manufacturer adding a direct channel that competes with the traditional channel;Cattani;Production and Operations Management,2006

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