The Influence of Marketing Communication on Financial Situation of the Company – A Case from Automobile Industry-Reference-Cited by-同舟云学术

The Influence of Marketing Communication on Financial Situation of the Company – A Case from Automobile Industry

Published:2017 Issue: Volume:192 Page:148-153
ISSN:1877-7058
Container-title:Procedia Engineering
language:en
Short-container-title:Procedia Engineering

Author:

Falát Lukáš,Holubčík Martin

Publisher

Elsevier BV

Subject

Applied Mathematics

Reference22 articles.

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2. M. Holubčík, L. Falát, Possible implementations of prediction models for forming global cooon relations. Globalization and its socio-economic consequences. 16th International Scientific Conference, Rajecké Teplice. 2016, ISBN 978-80-8154-191-9.

3. P. Kotler, V. Wong, J. Saunders, G. Armstrong, Moderní marketing. Grada Publishing: Praha. 2007, ISBN 978-80-247-1545-2.

4. Š. Hittmár, J. Strišš, J, Manažment a marketing v železničnej doprave. ŽU EDIS: Žilina. 1999, ISBN 80-7100-403-0.

5. J. Vodák,, J. Soviar, M. Varmus, Marketingová komunikácia. ŽU EDIS: Žilina. 2016, ISBN 978-80-554-1242-9.

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